Insights is a new area of Tim Lloyd photography that runs parallel to this blog and my main portfolio site. Regular viewers of the blog might have seen the new menu on the top right of this site, with the new microsite being live now for a couple of weeks. The idea to introduce an Insights area to the site came to me whilst out shooting the 2014 Tour de France. With an extremely large event of this nature large amount of images are captured, with often only a handful of finished images making their way out to the various media outlets. What the new Insights aims to show is my projects in a new light, with a large number of images being used to illustrate a certain project.
The race proved a perfect area for introducing this new section, See the finished results here, as the 9 stages that I attended each had certain features that would differentiate them from every other stage. Rather than being fed a string of images that all look similar to each other, the viewer is instead taken on a journey that travels from the teams through to the action.
With interactivity at the heart, the viewer has the ability to navigate between projects checking out images, quotes and full screen galleries from each stage. Rather than just seeing one or two shots from each day, there is now much more work to check out encompassing a range of formats from lifestyle to action.
The Tour de France was a perfect launchpad for this Insights microsite, and as more suitable projects are completed, they too will be added to the site. In the meantime, i’d love to hear some thoughts on the site. Let me know your opinions, they’re always great to hear.To head over and check out the new Insights then just click here.
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